RESEARCH
Research focused on NASCAR audiences, fan behaviors, and motorsport visual culture. Insights included stadium layouts, event activation opportunities, and merchandise trends to ensure a comprehensive fan experience that reflects the thrill of racing.
DESIGN
Design direction incorporated dynamic motion graphics, vivid color palettes, and bold typographic treatments inspired by racing culture. Visuals were crafted to convey speed, excitement, and energy while maintaining clarity and brand cohesion for event partners.
DEVELOPMENT